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Superior Industrial Sales & Service, Inc. is a leading provider of industrial forklifts, generators, and outdoor power equipment. We are a third-generation, family owned and operated business in Jackson, Michigan. Founded by Charles E. Goostrey in 1944, our company’s goal has always been to meet and exceed the needs of our customers.

Let us provide you with quality equipment, maintenance programs, parts, service, and more! Our team has 75 years of experience to serve you better. No matter what your needs are, we are here for you, with convenient hours Monday – Friday: 8:00 am – 5:00 pm and Saturday: 8:00 am – 1:00 pm (closed Saturdays from Dec 1 thru March 1).